6 Weeks Of Summer

Content Campaign - Summer 2016


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We created an integrated content campaign which went live during Half Term.
Every week, we gave families the tools to spend time together doing a fun activity.
We gave our website a refresh with a dedicated hub-page for the Summer in which every film we partnered up with
had its very own video and downloadable activity pack. We also created a Movie Matches Game:
Sergei's Movie Matches

We partnered with Heart FM with live reads and giveaways, created an Innovid Unit and banners for Net Mums,
ITV and Disney.co.uk.