Save The Tigers
People feel disconnected from the plight of the tiger. They are more likely to donate to human
charities which relate to victims of war, trafficking, sickness and starvation. These problems hit
home because they are relatable.
But tigers are going through the same things as people: they are hunted by tanks, they’re trafficked, they’re
homeless because of deforestation and they’re starving because food is scarce. If you look at it this way the
problem isn’t so unrelatable after all.
This idea is about mobilising people by making them realise that tigers are just like them. All via the hashtag #IamTiger